Lil' Guppies Scuba School

The design of this business card for the Lil' Guppies Scuba School meets the project's requirements while effectively communicating the type of demographic this company is targeting. The design of this business card establishes who this company is by using text, color, and illustration by utilizing a bright color pallet of red, blue, and white that conveys the message that this school is a bright and cheerful place where families can be comfortable visiting.

This design uses a collegiate font that helps establish that this is a scuba school. The image of a happy fish mascot gives this design a welcoming appearance that appeals to this school's target audience of families.